BCG (Boston Consulting Group) Matrix Template

The following is an excel template for creating a BCG Matrix Chart.

The BCG Matrix, or Growth-share Matrix, is based on the Product Life Cycle theory that can be used to determine what priorities should be given in the product portolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a steady flow of cash.

The matrix has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the product's market grows the better it is for the company.

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