Aesthetics drive health and beauty

Consumers are becoming increasingly obsessed with personal appearance and well-being. People are now prepared to invest significant amounts of money in order to improve the way they look and extend their lives, and this is having a growing impact on the health and beauty industries, according to a new report by Euromonitor International ? “New Aesthetes”.From images of glamorous, super-slim models and celebrities in magazines and on TV to the plethora of TV programmes offering advice on what to eat, how to look and what not to wear, consumers are being inundated with messages about their appearance. This, combined with rising disposable incomes, is giving consumers both the will and the way to spend more on self-improvement than ever before.

beauty , consumer