Costa Rican men are major consumers of men's grooming products

Colourants are poised to head future growth of the hair care industry, but a lack of innovation means the subsector is currently failing to shine.New and improved razors are being launched in Costa Rica year after year, with more blades and improved features, serving to increase the value of this sector. One such new and improved razor is the Mach 3 Turbo, launched in the Costa Rican market in 2005. The price of the Mach 3 Turbo is nearly five times that of the Prestobarba Ultragrip, demonstrating that male consumers are prepared to pay higher prices if the product delivers excellent performance.

major consumers , products