Strategic gap analysis
Description
the article contains : creating new market spaces by . looking across substitute industries. looking across strategic groups in industry. looking across chain of buyers .. looking across complementary product and service offerings..looking across functional and emotional appeal of buyers .. looking across time...regenerating large companies.
This article is acccompanies by a power point presentation where various examples have been used al0ng with graphs to explaing the article.
This material was shown by me in my class of business strategy in stanford business school
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