Pricing strategy implementation toolkit

Description

This toolkit is focused on the point at which we actually ask the customer for a price increase. None of the strategic value of a pricing recommendation matters unless we take action with the customer. There are several tools and approaches that could make the increase more successful.

This presentation has over 60 slides, covering the following sections:
- Pricing action overall issues & obstacles
- Pricing action Maturity Model
- key pricing action tools, including:
- recommended price movement
- internal & external messaging
- account rep training
- tracking scorecard
- incentive and rewards
- List of deliverables (supported by 10+ templates embedded in the presentation)
- Roles of project team
- Project work plan

The presentation has embedded 10+ tools in excel or word format that can be exported and edited during implementation, including:
- recommended price movement worksheet
- talking points for sales leader's use with account rep
- stakeholder analysis & communication plan
- pricing action scorecard
- pocket price calculator (with a waterfall chart)
- customer value calculator
- price letter templates to customers and distributors
- Compensation template
- Account Plan and etc.

This is a very practical and useful tool for a pricing project. It is also a good companion for the "Pricing Strategy Training" document separately posted at this website.